Posters (1890-1910)

Jules Chéret – Father of Modern Poster

According to the French historian Max Gallo, «for over two hundred years, posters have been displayed in public places all over the world. Visually striking, they have been designed to attract the attention of passers-by, making us aware of a political viewpoint, enticing us to attend specific events, or encouraging us to purchase a particular product or service.» The modern poster, as we know it, however, dates back to 1870 when the printing industry perfected colour lithography and made mass production possible.

Jules Chéret is considered to be the «father» of advertisement placards. He was a pencil artist and a scene decorator, who founded a small lithography office in Paris in 1866. He used striking characters, contrast and bright colours, and created over 1000 advertisements, primarily for exhibitions, theatres, and products. The industry soon attracted the service of many aspiring painters who needed a source of revenue to support themselves.

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 Moulin Rouge_Jules Chéret_1890
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 Casino de Paris_Jules Chéret_1891
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 Aristide Bruant_Toulouse Lautrec_1892
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Divan Japonais_Toulouse Lautrec_1893
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 Tournée du Chat Noir_Théophile Steinlen_1896
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 Chocolat Klaus_Leonetto Cappiello_1903
l'"arabesco - idea" che ha cambiato la comunicazione visiva per sempre.  chocolate klaus / leonetto cappiello / 1903
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 Two of the four cats_Ramón Casas_1890
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 Menu for els quatre gats_Pablo Picasso_1900
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 Tungsram Light Bulbs_Faragó Géza-1910
Americanflat Detroit Michigan Framed Wall Art
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